EXOTIC MARKETING
Tais Pasquotto Andreoli
 
The denomination of “exotic” marketing follows precisely the marketing purpose of drawing attention and awakening the reader's interest, but is based on the justification that the themes addressed here are still little addressed in the academic field, either due to their apparent lack of attractiveness, or due to the confusion still present, or even because they are simply recent and emerging. Regardless of the reason, the objective of this work is to shed light on such themes, calling to the discussion the main agent of the logic of consumption: the consumer - you, we.