SOCIAL NETWORK MANAGEMENT  Social Network Management 

Digital Marketing Agency | UNISV

06 tips for administering social media (or managing social media) for your company.

 

WHAT IS SOCIAL MEDIA MANAGEMENT

 

 

Why invest in social media management? Why are more and more companies and professionals investing in social media management?

 

More than 70 million Brazilians are connected to social networks. Open TV and other means of communication and entertainment are being replaced little by little by social networks. People of all ages and social classes spend more time on social media than anywhere else.

 

One of the main advantages of this current social phenomenon is the low cost of publicity and advertising. Today, with 2% of the amount invested in advertising on TV, it is possible to reach an audience as large as the one reached by investing in ads on social networks.

 

However, without correct management of social networks, investments may not bring any return. It is necessary, consistency and strategy for managing social networks with assertiveness.

 

Companies, liberal professionals, writers and politicians need to be where their audiences are, because those who are not seen are not remembered. Onestudy released by Business Insider reveals that approximately 90% of consumers recommend a company, product and/or service after interacting with it on social media.

 

However, managing digital media is increasingly complex, requiring the use and applicability of studies and strategies, in addition to dedicating more and more time to follow-up. Many companies invest thousands of reais every day, hiring and expanding more capable and expensive teams, for actions in the administration of their social networks.

 

Is this reality far away for small companies and many liberal professionals, writers and candidates for public office?

 

The good news is that it is possible to be on an equal footing with the greats.players, through the contracting of a digital media agency aimed at small companies, such as the Social Network Management Center at UNISV.

 

What is SOCIAL MEDIA ADMINISTRATION?

 

The management of social networks is about the professional use of specific tools to bring the consumer closer to the company, generating greater conversion in sales. It's the most economical and effective way to approach the audience you want to approach you or your brand. For this, it is necessary: permanent analysis, consistency in the posts, objectivity, focus and strategies aimed at the results that are intended to be achieved.

 

UNISV has an adequate structure and a highly qualified team, working from home office, 24 hours a day, in the management of social networks, with the objective of consolidating our clients in their social networks, increasing their presence on the web, in thegoogle searchesand increasing the perceived authority of your brand.

 

Our social media plans are designed according to the specific needs of companies that want to stand out from the competition, or at least enjoy the market share that is necessary for healthy growth and permanence in the market.

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HOW TO MANAGE COMPANY SOCIAL MEDIA

 

 

HOW TO MANAGE SOCIAL MEDIA?

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As we have seen so far, one of the most important challenges faced by companies, writers, self-employed professionals and candidates for public office in the management of social networks is to reconcile a high competent workload + up-to-date strategies focused on the study of competitors and public preference- target.

 

If you don't have thousands of reais a day to enter this insane fight with increasingly bigger competitors and present in social media, you should look for a social media management agency that manages social media (social media management) for small companies. Thus, you start with a low monthly investment and can increase your investment according to the results you get. This way you guarantee the gradual growth of your presence in digital media. It should be noted that in some markets, large companies went bankrupt, while small entrepreneurs grew quickly, by hiring a social media management agency, focusing on a single strategy.

 

However, for those who have time on their hands and intend to manage their social media themselves, here are some tips from the UNISV social media management team:

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#1 Discover the profile of your customers.

 

You must manage at least two social networks, but you must find out where your customers prefer to be, what times they are most connected and what they like to see, the profiles they like to follow. It must also discover gender, age, geographic location and other characteristics to make the right posts at the right times, in the right places and with a specific strategy. This information will also be useful for creating ads that can be made with low investment and high return.

 

So when we start a social media management contract with a client, the first thing we do is a meeting with them, followed by a full week of studies. So we started correctly. It should be noted that this study continues to be carried out month by month, for the duration of the contract, so that there is improvement in the services provided and constant improvement of the results.

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#2 Choice of social networks

 

Now that you have your target audience's profile, you need to choose which social networks they most interact with. Choose one, a maximum of two social networks at the beginning, as managing social networks in several places at the same time is impossible for one person to do. You can even start, but you won't keep doing it for a long time, because you'll have other things to do in life, like running your career or business. Consistency is the big secret in social media management. Sometimes results come quickly, like 2 or 3 months, but in most cases, it takes a long time to show the results you really need.

 

The choice of social networks that you will manage is essential for the results you want to achieve, for example: A clothing store, personalized or gifts, will have much more chances of success on Instagram than on LinkedIn. Just like an employment agency will have a lot more chances on LinkedIn than on Facebook, and so on.

 

Sometimes you have to test for a while to see which social network you get the best results on. It should be noted that when we talk about “results” they are linked to the company's objectives and can be different for each case. For example: company xy wants to have more followers in less time and even though it is, perhaps, an employment agency, it needs to have a good representation of followers on Instagram, to present it on its company website. Unlike some of your competitors, who need to create more leads through LinkedIn, the chosen social network should be Instagram.

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#3 Develop the right strategies

 

It's not enough to create beautiful posts, that's also important, but if it's not within an action plan, it's like throwing time and money to the wind. The elaboration of a well-defined strategy is one of the great differentials in the management of social networks. That's why some people don't get results and others do. A customer once asked: “It seems that you are doing the same things I was doing, why is it working now and before it didn’t?” After I explained how we were following step by step the strategy created at the beginning of the contract, he was surprised and said how he regretted not having hired our social media management service sooner.

 

In order to develop strategies in managing social networks, it is necessary to define the company's objectives in the short, medium and long term, study the competing market and find market potential. This is a business consulting job. A lot of people don't understand this and that's why they question the price of the service in managing social networks.

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#4 Select the content

 

Content selection is intrinsically related to the previous item. In social media management, content is the result of strategic planning. Contents are defined as videos or images. Videos can be short or long. Images can be single or presented in slides. The texts are fundamental and must be optimized for the keywords pre-defined in the planning.

 

For the most part, posts should not be repeated across different social networks. Unless they are social networks that interact with each other with a management panel, as in the case of the group's social networksGoalof Mark Zuckerberg, like Facebook and Instagram, at the same time, for example. If you use the same image, you must change its name when saving the file before posting. You should change the texts too. This is the basis of success in the insertion of posts made by the administration of social networks.

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#5 Monitor the results

 

Monitoring is essential when managing social networks such as Facebook, Instagram or LinkedIn. For this you need to use some tools that are made available by the social media platforms themselves, but also by several paid tools. An investment of at least BRL 750 per month.

 

In the case of social media management agencies like ours, these paid tools can be used for more than one client at the same time.

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#6 Promote your business on social media

 

Paid disclosure on social media, also known as: paid traffic, ADS or boosting, is critical to the success of any business. It is possible to achieve results only organically, but it is very time consuming. However, it is not enough to just publicize it, it is necessary to publicize it correctly, based on the strategy created and with the measurement of results and improvement every month, if possible every week. The disclosure is made, most of the time, by platforms such as Facebook, Twitter, Linkedin, Instagram, among others.

 

Understanding the great importance of managing social networks for the consolidation of companies in the digital media environment, UNISV's Social Network Management Agency offers a range of services, among which thesocial media management. In addition to analyzing the profile of the target audience, consulting to verify the competition, challenges and opportunities, we create strategies based on the company's objectives, professional monitoring, content production and analysis of reports on the progress of actions on social networks and the behavior of followers.

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